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This is a self-initiated apparel design project, unaffiliated with Wrangler or Cheerwine.*

As someone who was raised in Greensboro, North Carolina, I wanted to combine the two establishments and create a collection inspired by southern themes and lifestyles-- Wrangler x Cheerwine. Bonfires, picnics, BBQs, and cookouts always ignite the love we have for our life connections. There’s just something about having an outdoor feast that brings a lot of unity amongst friends, family, and new folks for any occasion. With creating a Cheerwine collection for Spring/Summer 2025, I wanted to create a continuity of its southern roots by embellishing the southern hospitality of a good cookout.

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© 2022 by ROACH. All rights reserved.

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